Manufacturers in North America experience product failure and
subsequent warranty issues that equal between 3% and 4%
of gross sales or an estimated $60 billion annually.
Manufacturers in North America experience product failure and subsequent warranty issues that equal between 3% and 4% of gross sales or an estimated $60
billion annually. Managing the information, warranty, and customer service aspects of this is very complicated and costly. Some major industries, such as auto
and electronics, have made significant investments in systems to keep these costs under control and improve customer satisfaction.
This trend has caused consumer expectations to increase regarding after sales service and access to warranty information.
The building industry is behind other industries as it is more fragmented with over 75 unique manufactured products and over 20 sub-trades involved in
the average homes construction. The sheer volume of information and the nature of it being from multiple sources creates' a need for an outsourced third party solution.
Home builders today are being pressured to provide new home buyers with complete documentation regarding warranties, maintenance, and operations
of the homes being built. This is being driven from two sides; one, consumer demand for better service, and two, by Government regulations aimed at
consumer protection. Most builders simply do not have the systems or expertise to deal with these requirements. Warranty Resource is a web-based
service that collects, stores, and makes available all this information with minimal builder involvement. The core product is sold to builders for each home
they build, it is a one time complete Homeowner Package that includes a hardcopy manual and a complete searchable version on-line available from any
browser at WarrantyResource.com.
"builders who proactively communicate with their buyers enjoy significantly higher levels
of customer satisfaction than builders who wait for customers to contact them for information"
Today's information savvy consumers are beginning to expect that a builder should be able to provide specific details in a home owner manual in a format
that is easy to use and access. Detailed manuals and comprehensive after sales service programs are now common in the auto industry and in electronics.
The construction industry appears to be behind other industries. In fact, a recent JD Power and Associates survey in Ontario concluded that "new home
owner's satisfaction is low compared to other industries" and that "builders who proactively communicate with their buyers enjoy significantly higher levels
of customer satisfaction than builders who wait for customers to contact them for information."
Talk to your builder about getting a Warranty Resource™ Homeowner Package.
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